Your customers are already using AI—even if you're not.
They’re asking tools like ChatGPT and Perplexity for recommendations, doing research, and making buying decisions, often without ever visiting a website. Even on Google, AI-generated answers now appear before the search results.
And if those answers don’t mention your business, you not only miss out on the click, but you also don’t get the lead.
That’s where The AI Search Revolution comes in. This new book reveals how AI is transforming online visibility and what businesses must do to stay discoverable, trusted, and chosen in this new era of search.
About the Author
Dan Monaghan has been shaping how businesses get found online since before “SEO” had a name. In 1995—two years before Google—he founded WSI, now the largest and most experienced network of digital marketing agencies in the world.
From the earliest search engines to mobile-first indexing to today’s AI-driven results, Dan has led WSI through every major digital transformation. As the network’s guiding force, he’s helped shape how its agencies craft strategies that keep their clients visible and growing—even as the landscape keeps changing.
Today, his focus is on how artificial intelligence is rewriting visibility itself, and what business leaders must do now to ensure they don’t quietly fade from view. His perspective is shaped by three decades of helping companies thrive through disruption—and by a simple truth: those who adapt fastest stay competitive.
